Title: Avoiding PLC Market Fragmentation – Part 1
There has been buzz about the G.hn technology recently. Players who do not have any powerline market presence or the ones that has failed miserably to establish themselves in the PLC Market have created the buzz. They want to create a specification that is incompatible with the existing technologies--- resetting the market, creating fragmentation and falsely believing that this gives them a competitive advantage.
In this blog, I will provide few points as to how G.hn affects the powerline market space:
1) G.hn risks fragmenting rather than unifying the wireline market
ITU-T is a well-respected international Standard Development Organization (SDO) for the telecommunication industry and has played an essential role in creating standards for that industry, but ITU-T has no history of creating successful specifications for applications outside of telecommunications applications. A successful wireline home-networking standard must have broad market support from all industry sectors, including consumer electronics, cable and satellite service providers, computer electronics and, with the rapidly increasing interest in powerline communications applications in smart grid and electric vehicle applications, the utility and automotive industries. Most of these industries have a long history of supporting standards promulgated by the IEEE. If G.hn is unable to produce a standard that is interoperable with the recently approved draft IEEE 1901 standard, it will likely fail to gain market acceptance or worse, create a standards and market battle between G.hn and 1901, which could last for years, potentially slowing market deployment for all wireline networking technologies while customers, service providers in particular, wait to see which standard the market chooses, or select another technologies such as wireless.
2) G.hn integrated circuits (ICs) are at least 2-3 years from being market ready
Developing ICs to a new standard takes a great deal of time – silicon design and production qualification, firmware development, compliance and interoperability testing, reference designs and customer support, etc. This typically takes 3~5 years for a completely new specification, particularly for one of the complexity of G.hn plus several years to develop test plans, correct specification ambiguities and errors, and reach multivendor interoperability. Thus HomePlug IC suppliers have an additional 3 years to mature their product lines and develop the market before the first market ready G.hn ICs are available. This head start enjoyed by HomePlug and IEEE 1901 may be difficult to overcome unless G.hn is interoperable with HomePlug AV.
3) HomePlug AV is a de facto powerline standard
HomePlug is enjoying significant success in the market with over 40 million ICs shipped and in use by approximately 50 service providers representing over 70% of total powerline networking sales today. There are already two silicon vendors shipping HomePlug AV IC’s today (Intellon and Gigle) with four additional silicon provides with announcements for HomePlug AV ICs in 2009 (Arkados, CopperGate, SPiDCOM, ST Micro) HomePlug has an established Compliance and Interoperability test and certification program for HomePlug AV that is already successfully assuring interoperability among vendors. A key goal of any standards organization is to create standards that enable multiple silicon vendors to deliver interoperable solutions that offer multiple product choices for service providers and other customers, and drive competition over price and technology innovation. This goal is being achieved with HomePlug AV for the powerline home networking market. It is also important to note that except for ISP (Inter-System Protocol) and a few optional features, the IEEE 1901 FFT PHY and MAC are identical to HomePlug AV. Thus, HomePlug’s compliance process for HomePlug AV will be extended for IEEE 1901.
In my next blog article, I will post some additional points regarding how to avoid the fragmentation of PLC market.
Post by
P Raj
20 September 2009
22 August 2009
Depth of HomePlug Technology
HomePlug technology has coalesced all right elements for success. It has multiple silicon manufacturers, wide industry support in terms of OEM, Service providers, ODM and Retail.
Below is the snippet of the HomePlug technology users/ developers/ proponents
1) Silicon Manufacturers:
· Currently Available :
a. Intellon Corporation
b. Gigle Semiconductor
· Planned Releases
c. Arkados
d. Coppergate
e. SPiDCOM
f. ST Micro
2) OEM Support
a. More than 45 OEMs support and use the HomePlug Technology
3) ODM Support
a. More than 30 ODMS support and use the HomePlug Technology
4) Service Providers
a. More than 50 Service providers deploy HomePlug Technology
5) Retail
a. North America
i. More than 15 retail suppliers support and sell HomePlug Technology in North America
b. Europe
i. More than 20 retail suppliers support and sell HomePlug Technology in Europe
c. Asia
i. More than 10 retails suppliers support and sell HomePlug Technology in Asia
The above numbers clearly goes on demonstrate the support HomePlug Technology enjoys with different players in the value chain. It also demonstrates the success HomePlug technology proponents and its players are enjoying in the market space. With the above depth it would not be an exaggeration to state that HomePlug Technology is the ONLY home networking technology that is positioned for long term success.
Posted By
P.Raj
HomePlug technology has coalesced all right elements for success. It has multiple silicon manufacturers, wide industry support in terms of OEM, Service providers, ODM and Retail.
Below is the snippet of the HomePlug technology users/ developers/ proponents
1) Silicon Manufacturers:
· Currently Available :
a. Intellon Corporation
b. Gigle Semiconductor
· Planned Releases
c. Arkados
d. Coppergate
e. SPiDCOM
f. ST Micro
2) OEM Support
a. More than 45 OEMs support and use the HomePlug Technology
3) ODM Support
a. More than 30 ODMS support and use the HomePlug Technology
4) Service Providers
a. More than 50 Service providers deploy HomePlug Technology
5) Retail
a. North America
i. More than 15 retail suppliers support and sell HomePlug Technology in North America
b. Europe
i. More than 20 retail suppliers support and sell HomePlug Technology in Europe
c. Asia
i. More than 10 retails suppliers support and sell HomePlug Technology in Asia
The above numbers clearly goes on demonstrate the support HomePlug Technology enjoys with different players in the value chain. It also demonstrates the success HomePlug technology proponents and its players are enjoying in the market space. With the above depth it would not be an exaggeration to state that HomePlug Technology is the ONLY home networking technology that is positioned for long term success.
Posted By
P.Raj
14 August 2009
HomePlug Technology Rocks!!!
NIST, mandated by Congress in the Energy Independence and Security Act (EISA) of 2007 to coordinate the development of a framework of protocols and model standards to achieve interoperability of the Smart Grid published the initial set of standards and specifications for inclusion in Release 1.0 of the Smart Grid Interoperability Standards Framework in May 2009.
The set of 16 NIST-recognized interoperability standards — ranging from smart customer meters to distributed power generation components to cyber security — included HomePlug technology.
The second release of the Interoperability Roadmap published in June 2009, explicitly lists HomePlug AV (HPAV), HomePlug Green PHY (HPGP) and IEEE 1901 as the NIST approved technologies.
Thus, HPAV/HPGP/P1901 are the only broadband PLC technologies included in the Interim Roadmap.
A broad range of stakeholders were engaged in the development of this Interim Roadmap. Over 1000 stakeholders participated in workshops to achieve consensus on the critical standards and standards development activities needed for the Smart grid.
Inclusion of HPAV, HPGP and IEEE 1901( interoperable with HPAV) in the smart energy roadmap goes onto prove the superiority and the market confidence HomePlug Technology enjoys.
A set of standards for the devices that connect the grid is critical to the progress of the smart grid, and to meet President Obama’s plan for a smart electrical grid to lower energy costs for consumers and reduce greenhouse gas (GHG) emissions, according to the U.S. commerce secretary Gary Locke and U.S. energy secretary Steven Chu. These standards will allow users to connect directly with their power suppliers using real-time, two-way communications technologies.
NIST, mandated by Congress in the Energy Independence and Security Act (EISA) of 2007 to coordinate the development of a framework of protocols and model standards to achieve interoperability of the Smart Grid published the initial set of standards and specifications for inclusion in Release 1.0 of the Smart Grid Interoperability Standards Framework in May 2009.
The set of 16 NIST-recognized interoperability standards — ranging from smart customer meters to distributed power generation components to cyber security — included HomePlug technology.
The second release of the Interoperability Roadmap published in June 2009, explicitly lists HomePlug AV (HPAV), HomePlug Green PHY (HPGP) and IEEE 1901 as the NIST approved technologies.
Thus, HPAV/HPGP/P1901 are the only broadband PLC technologies included in the Interim Roadmap.
A broad range of stakeholders were engaged in the development of this Interim Roadmap. Over 1000 stakeholders participated in workshops to achieve consensus on the critical standards and standards development activities needed for the Smart grid.
Inclusion of HPAV, HPGP and IEEE 1901( interoperable with HPAV) in the smart energy roadmap goes onto prove the superiority and the market confidence HomePlug Technology enjoys.
A set of standards for the devices that connect the grid is critical to the progress of the smart grid, and to meet President Obama’s plan for a smart electrical grid to lower energy costs for consumers and reduce greenhouse gas (GHG) emissions, according to the U.S. commerce secretary Gary Locke and U.S. energy secretary Steven Chu. These standards will allow users to connect directly with their power suppliers using real-time, two-way communications technologies.
08 August 2009
Importance of Interoperability
In my last blog, I talked about the IEEE 1901 Draft Standard that was approved in Tokyo and its interoperability with HPAV. In this blog, I would like to demonstrate with use case, the real significance of Interoperability for all the stakeholders.
Use Cases:
a. Pierre lives in an apartment in Paris, France. Most of his neighbors, including Jean who is Pierre’s best friend, already have HomePlug adaptors; HomePlug embedded STBs for IPTV delivery applications and video distribution. Pierre buys a non-HomePlug/non-IEEE 1901 solution along with his Plasma TV set for IPTV applications. He tries to connect the adaptors in his apartment. Since the adaptors he bought were not HomePlug/IEEE 1901 interoperable, he started having problems receiving clear picture on his TV set, because of interference. The picture is grainy and the sound quality is horrible. He tries fiddling with his TV set and changing the connection outlets but with no success. He concludes that the problem is with the TV set and he returns the TV set back to the store. This is a significant loss for the store from which he bought and to the brand of the TV, he purchased, as studies have showed that if the first experience is bad with a particular brand or the store the user refrains from buying the same brand or from the store in the future.
The above use case demonstrates the importance of interoperability for the user as well as the players in the value chain (TV manufacturers, Electronic Stores). Having an interoperable solution would prevent the above scenario. IEEE 1901 interoperable/HomePlug AV interoperable solution would yield in the best experience for Pierre as well as the value chain players. Another interesting fact to realize is HomePlug is an already established technology and thus introducing a non-interoperable solution would cause tremendous problems to the non-interoperable solution.
b. Jean, who is Pierre’s best friend, has IPTV service from “PT”. “PT” is the largest seller of HomePlug Devices and the biggest HomePlug proponent in France because of the ease of installation and the near zero return rate for HomePlug devices. When Pierre plugs in his non-HomePlug/non-IEEE interoperable solution in the socket, it causes interference in Jean’s network. Unaware of what Pierre was doing, Jean calls PT complaining about the problem. Jean mentions that he has been using the PT service for more than 5 years and he has never experienced any problem before. PT checks the network from its side and everything looks clear to them, except for added interference. Not knowing where the added interference is coming from PT sends the technicians to check for it. By that time, Pierre was frustrated and he had removed his non-P1901/non-IEEE interoperable solution out of the outlets. Thus, the line had become clear and the technicians could not find the problem. Jean had good service now. Pierre’s effort to use non-HPAV/ non-IEEE 1901 interoperable solution caused PT to send their technicians to the field handle the phone calls, address the customer’s woes- all resulting in added expenses for PT.
The above use case demonstrates the importance of interoperability for the existing customers and his service provider. The above use case is realistic as it would be hard to control users buying the adaptors from the retail market. This would cost significant amount of time and money for the Service Providers, grievance to the customers for no obvious fault of theirs. This will result in very bad reputation for the non-HPAV/non-IEEE 1901 interoperable solution.
HomePlug currently has sold more than 35 million chipsets and is on course to selling more than 200 million chipsets by 2013 [Source: iSuppli Wired Communications Q4’08 Topical Report].
If a non-HPAV / non-IEEE 1901 interoperable solution enters the market it not only results in degraded performance but also causes interference to the deployed HomePlug chipsets.
Thus, “interoperability” is not a “good-to-have” requirement, but a “MUST” requirement for success of power line technologies and for that matter the home networking technologies. IEEE 1901 has realized this market reality.
Posted by P. Raj
In my last blog, I talked about the IEEE 1901 Draft Standard that was approved in Tokyo and its interoperability with HPAV. In this blog, I would like to demonstrate with use case, the real significance of Interoperability for all the stakeholders.
Use Cases:
a. Pierre lives in an apartment in Paris, France. Most of his neighbors, including Jean who is Pierre’s best friend, already have HomePlug adaptors; HomePlug embedded STBs for IPTV delivery applications and video distribution. Pierre buys a non-HomePlug/non-IEEE 1901 solution along with his Plasma TV set for IPTV applications. He tries to connect the adaptors in his apartment. Since the adaptors he bought were not HomePlug/IEEE 1901 interoperable, he started having problems receiving clear picture on his TV set, because of interference. The picture is grainy and the sound quality is horrible. He tries fiddling with his TV set and changing the connection outlets but with no success. He concludes that the problem is with the TV set and he returns the TV set back to the store. This is a significant loss for the store from which he bought and to the brand of the TV, he purchased, as studies have showed that if the first experience is bad with a particular brand or the store the user refrains from buying the same brand or from the store in the future.
The above use case demonstrates the importance of interoperability for the user as well as the players in the value chain (TV manufacturers, Electronic Stores). Having an interoperable solution would prevent the above scenario. IEEE 1901 interoperable/HomePlug AV interoperable solution would yield in the best experience for Pierre as well as the value chain players. Another interesting fact to realize is HomePlug is an already established technology and thus introducing a non-interoperable solution would cause tremendous problems to the non-interoperable solution.
b. Jean, who is Pierre’s best friend, has IPTV service from “PT”. “PT” is the largest seller of HomePlug Devices and the biggest HomePlug proponent in France because of the ease of installation and the near zero return rate for HomePlug devices. When Pierre plugs in his non-HomePlug/non-IEEE interoperable solution in the socket, it causes interference in Jean’s network. Unaware of what Pierre was doing, Jean calls PT complaining about the problem. Jean mentions that he has been using the PT service for more than 5 years and he has never experienced any problem before. PT checks the network from its side and everything looks clear to them, except for added interference. Not knowing where the added interference is coming from PT sends the technicians to check for it. By that time, Pierre was frustrated and he had removed his non-P1901/non-IEEE interoperable solution out of the outlets. Thus, the line had become clear and the technicians could not find the problem. Jean had good service now. Pierre’s effort to use non-HPAV/ non-IEEE 1901 interoperable solution caused PT to send their technicians to the field handle the phone calls, address the customer’s woes- all resulting in added expenses for PT.
The above use case demonstrates the importance of interoperability for the existing customers and his service provider. The above use case is realistic as it would be hard to control users buying the adaptors from the retail market. This would cost significant amount of time and money for the Service Providers, grievance to the customers for no obvious fault of theirs. This will result in very bad reputation for the non-HPAV/non-IEEE 1901 interoperable solution.
HomePlug currently has sold more than 35 million chipsets and is on course to selling more than 200 million chipsets by 2013 [Source: iSuppli Wired Communications Q4’08 Topical Report].
If a non-HPAV / non-IEEE 1901 interoperable solution enters the market it not only results in degraded performance but also causes interference to the deployed HomePlug chipsets.
Thus, “interoperability” is not a “good-to-have” requirement, but a “MUST” requirement for success of power line technologies and for that matter the home networking technologies. IEEE 1901 has realized this market reality.
Posted by P. Raj
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